Wednesday, 28 April 2010

the latest showing...

Ahead of next weeks RAFW (Rosemount Australian Fashion Week) in Sydney I thought I would give you a glimpse of one of the collections that will be shown there, my friend Aurelio Costarella. A few weeks back I was shown the collection by the man himself and head of marketing Paul O Connor, the whole collection looks amazing but I must say I was blown away by the gowns particularly! Ray has again created beautiful couture pieces that I could imagine gracing the red carpet on any of my celebrity clients. I've already spoken to a few of the actresses I work with about upcoming red carpet events!
I can't wait to use some of these pieces in upcoming editorial.
Paul O Connor of 'Aurelio Costarella' showing me the collection in the showroom
The exquisite detail of one of the evening pieces
Beading and detail is something Aurelio Costarella has come to be known for over the years and this collection does not disappoint!
Unfortunately I am not going to make it to next weeks RAFW and to the Aurelio Costarella Show on the Monday night because of my schedule, which I am very disappointed about but I wish Ray, Paul and Sonia Audino of Aurelio Costarella lots of luck for a wonderful show and I will certainly be there in spirit.

Thursday, 22 April 2010


A great part of my career has been working with young creative people and a few weeks back I had the chance to work with up and coming photographer/blogger/fashion identity Jamie Wdziekonski on his 100th blog post. I met Jamie about a year and a half ago when he started work experience with my Agents at Miss Bossy Boots, they loved his work and asked him to be a regular part of the team. Since then I have seen him evolve into an amazing creative young man who has turned his talents to photography and then as the hottest blogger around! I can't tell you how many movers and shakers in the fashion industry have whispered to me during Melbourne Fashion Week that he is someone to watch!
Jamie had an idea to create a 'Alexander Wang style' shoot for his 100th blog post and we sat down an chatted about styling concepts, models, bloggers and designers that he wanted to feature. As you can see by the images I think he chose an up to the minute snapshot of new, creative talented types of Melbourne.
My lovely friend Jordan Moore, Fashion Editor of Spook Magazine came along to cover it and the latest issue features Jamie's blog,
Designers from Limedrop, Trimapee and From Britten, owners from super hot store Comeback Kid and models from Viviens and FRM. IT Girl about town, the heaven Mia Veur and her bestie Andrew Moller
Featured Bloggers include the gorgeous Candice DeVille of, Michelle and Steph from, Phoebe and Georgia from
You must check out it really is the way of the future and I'm so proud to see Jamie's progress into this big creative world of fashion, I can't wait to work on more Jamie!

I love the above video! How much fun does it look! It was a great shoot with lots of great people! Many thanks to all the wonderful designers for giving their creations so freely and to all the crew!

Styled by Philip Boon
Assistant Joshua Koko

Make up Narelle Hall
Blonde Gamon
Ellinda Corbisiero

One Hot Director!

Well as I mentioned in my last blog post I was lucky to be granted access to the not yet completed(a month ago) 'Olsen Hotel' to shoot a story for a yet to be named magazine(you should know the deal with these things now if you're a regular reader) on female 'Hot Directors', and if you are also a regular reader you will realize that I have a close friend who is one of those 'Hot Directors' , the gorgeous Helen Clemens! Helen and I have worked together for years on many different projects and continue to be firm friends as well as creative contemporaries. So when the opportunity came up to shoot this story I made a few calls to the great people at 'The Olsen Hotel', in particular the lovely Emma Beattie to arrange our entrance to the worksite that was 'The Olsen Hotel' at that time, luckily a few suites were completed and we proceeded to create an 'LA feel' in and around this now great hotel!
My publicist/producer Dean Drieberg and myself thought the talented photographer Christian Blanchard would capture Helen in this setting at her best and he graciously accepted the assignment. I wanted the feel of the shoot to evoke a modern, LA style that could be seen on an international level.
Accessorizing Helen for our first shot which I declared could be used when Helen wins her first Oscar, her dress is by Madam Virtue & Co Couture and chain bracelet by House of Baulch
I love this shot, Melbourne looks like LA(lacking the smog tho) and Helen looks super sleek!

The stunning Olsen pool and Christian working his magic, me working hard too!
Talk about 'Hot Directors', Christian Blanchard is one hot photographer at the moment recently being named one of Melbourne's best dressed men and ending up on the cover of M Magazine himself!
Dress by Madam Virtue & Co and boots by Zomp, bracelet at Glitzern
The gorgeous Helen Clemens! Helen is probably best known as a video clip director, her credits Sneaky Sound System, Josh Pike, Eskimo Joe and Kasey Chambers to name a few. She is also breaking out into feature film and is taking on the corporate world with some exciting new projects coming up for major clients.

Styling/Concept Philip Boon
Photographer Christian Blanchard
Producer Dean Drieberg
Hair and Make up Narelle Hall

Please check out Helen Clemen's wonderful work at

Tuesday, 20 April 2010

The Olsen Hotel Opening

Firstly I have to apologize for this blog being dormant for the last month, my excuse is that it was a mix of losing my phone(most of the images are taken by my iphone!), the madness of L'oreal Melbourne Fashion Week and a multitude of personal issues! ANYWAY I'm back on board and ready to bombard you with a plethora of new and hopefully interesting posts on my life and what I've been up to in the absence!
Last Thursday I was invited to the grand opening of the amazing new 'Olsen Hotel', part of the Art Series Hotel Group, and what a night it was! I had a few weeks earlier been the lucky first person to organise and shoot a fashion story in the hotel before it was completed and opened.( In the next few days I will post this behind the scenes story) At that time I was amazed at how fantastic the hotel was looking and couldn't wait to see it completed, and so last Thursday I saw 'The Olsen Hotel" in all its glory. Now to give you a bit of background, The Olsen is named after one of Australia's living legend artists, John Olsen and his beautiful landscapes are featured throughout the hotel. What made this night more memorable was that the 83 year old John Olsen himself was there to open it! The picture above is the view from the Penthouse, where of course I was quite at home!
The living room of the Penthouse with amazing city skyline view, just need to add Martini!
Penthouse Dining Room
The charming man himself John Olsen in the Penthouse chatting with guests
The Deague Family and John Olsen cutting the ribbon for the official Opening!
PR Darling Susie Robinson of 'PR Darling' and great friend 'man about town' Joshua Koko
The pool at The Olsen Hotel is an architectural marvel, jutting out over Chapel Street South Yarra with glass bottom and sides.
Very Esther Williams! Synchronized swimmers performance in the pool
Art Series Group's chic Beckie Mitchell striking a pose at the after party
Myself and Beckie Mitchell at the after party getting close!

The video above is the inside of the Penthouse including the artist John Olsen

The Olsen Hotel
637 - 641 Chapel Street South Yarra Victoria